Privacy Policy

(pursuant to EU Reg. 2016/679, "GDPR”)

This information describes the personal data we collect when you use this website or go to “de Carli's” stores. It also lists the purposes of use and the rights you are entitled to as an interested party.

The treatments illustrated in this information refer solely to the services available on the website com or in “de Carli's” stores. We inform you that within the site there may be references to sites website owned by third parties, who are directly responsible for the data processing carried out there and for which we invite you to consult the relevant privacy and cookie policies.


In relation to the personal data collected for the use of the services available on this website and at the "de Carli's" sales points, the Data Controller is de Carlo's S.p.A. (hereinafter "de Carli's") with registered office in Via Gattinella 6 – 50013, Campi Bisenzio (FI). de Carlo's can be contacted by writing an email to


Below you can find a list of all the purposes for which we collect your personal data.

Customer Care

Purpose: we provide you with an assistance service (via chat, telephone, e-mail, online form, social media) for any request relating to the purchase of our products or the use of our services. Telephone calls to customer care are recorded: in this way we can evaluate improving the quality and efficiency of the service offered to our customers.

Data processed: data necessary to respond to the requests you make to our Customer Care (in particular, for the chat assistance service, we will ask you to provide your name and e-mail address; telephone calls are subject to recording will be limited to a percentage of less than 30% of the total calls received on a daily basis).

Legal bases:
  • Execution of the product purchase contract or pre-contractual measures adopted following your request;
  • Regarding the chat support service, legitimate interest in preventing the so-called “chat spam”
  • Regarding the recording of telephone calls, legitimate interest in improving the quality and effectiveness of the service offered

Retention period: time strictly necessary to satisfy your request; the recordings of telephone calls will be kept for a period not exceeding 93 days.


Purpose: profiling allows us to send you personalized commercial communications based on your profile and your purchasing and browsing habits as well as to develop products and services consistent with the preferences of our customers.

Data processed: data relating to your purchases, your country of origin, your gender and age, your interaction with us through our website, through the Apps - which may be developed by us or by third parties - and through our social channels (e.g. Facebook, Instagram etc.). We may also examine data relating to the use of the services we provide. Finally, we may enrich your profile with statistical information that we may acquire lawfully from other sources: for example, in relation to your area of ​​residence (such as demographic information, georeferencing data, etc.) or electronic tools that you use to interact with us.

Legal basis: your consent which you can revoke at any time by writing to or by accessing your reserved area.

Retention period: data relating to your interactions with us will be retained for 12 months from the date of collection; the information relating to your purchases will, however, be kept for 3 years starting from the date of each purchase.


Purpose: purchase of de Carlo's items that you can send as gifts to the recipients indicated by you.

Data processed: the personal and contact data of the buyer of the gift, the personal and contact data of the recipient of the gift (communicated to us by the buyer or the beneficiary).

Legal bases:

  • execution of the product sales contract;
  • legitimate interest in ensuring delivery of the gift to the recipient.

Retention period: the data will be retained for the time necessary to fulfill contractual obligations and obligations imposed by law (e.g. in tax matters).

Invoice follows

Purpose: issuing an invoice relating to a purchase made at a "de Carli's" point of sale.

Data processed: name, surname, contact details, billing address, tax code, VAT number, residence address, recipient code (SDI code).

Legal bases:

  • fulfillment of regulatory obligations in tax matters;
  • fulfillment of contractual obligations.

Retention period: time necessary to fulfill contractual and regulatory obligations regarding the sale of products (e.g. tax regulations).

Data controller: de Carlo's S.p.A.


We use cookies in some areas of the site. We ask you to read the Cookie Policy, to be consulted together with this information.


You can exercise the rights that the GDPR guarantees you regarding your personal data by writing to We undertake to respond to your request as soon as possible and in any case no later than thirty days from receipt of your report. In some cases, we may ask you for additional information if, in relation to your request, it becomes necessary to verify your identity. In particular, you can exercise the following rights:

  • Right of access, i.e. the right to know whether personal data concerning you is being processed and, if confirmed, to obtain a copy of such data and be informed about: the origin of the data , the categories of personal data processed, the recipients of the data, the purposes of the processing, the existence of an automated decision-making process (including profiling), the data retention period, the rights provided by the GDPR.
  • Right to obtain rectification or integration of your data.
  • Right to obtain deletion of personal data if such data is no longer necessary for the purposes for which it was collected, or if we are no longer authorized to process it.
  • Right to obtain limitation of processing of personal data in the following cases: i) you have contested the accuracy of the personal data. You can request a limitation of processing for the period necessary to verify the accuracy of the data; ii) we are no longer authorized to process the data, and instead of deleting it, you can ask us to limit its use; iii) if the personal data in our possession, although they are no longer necessary for the purposes for which they were collected, are necessary for you for the establishment, exercise or defense of a right in court.
  • Right to data portability, i.e. the right to receive personal data concerning you in a structured, commonly used and machine-readable format, as well as the right to request that such data be transmitted to a other Owner.
  • Right to revoke consent, for processing based on it.
  • Right to object at any time to the processing of your personal data based on our legitimate interest.

You also have the right to lodge a complaint with the competent supervisory authority regarding data protection if you believe that the processing of your data is in conflict with the provisions of the GDPR.

Periodically we reserve the right to update the content of this page. We invite you to consult this information regularly in order to stay updated with any changes that have occurred since your last consultation.

Last update: February 2024