2024 On the occasion of its fiftieth anniversary, the prestigious deCarli's brand has undertaken an ambitious Digital Transformation journey with its partner 4 Made In. The project aims to develop an omnichannel strategy, aimed at synergistically integrating physical and digital, to offer its customers a unique and engaging shopping experience.
A particular focus will be dedicated to the internationalization of the brand, with a strong attention to the United Arab Emirates market, in order to consolidate its position in the global panorama, taking advantage of the opportunities offered by a rapidly growing market.

The digital transformation will allow deCarli's to adopt the latest digital technologies and marketing strategies to optimize its online and offline presence, while ensuring strong consistency and cohesion between the different sales channels. This digital transformation process will allow the brand to maintain its leadership in the Made in Italy fur sector, adapting to the needs and expectations of a constantly evolving market.